Avid Learning, a public programming platform and cultural philanthropy arm of the Essar Group was founded in 2009, with the vision of featuring the best of Indian and International Writers, Artists, Thinkers and Cultural Experts, in the fields of Arts, Literature, Culture and Heritage, Design and Innovation through engaging formats like Workshops, Panel Discussions, Gallery Walkthroughs, Master Classes and Festival Platforms.
Since our inception, AVID has conducted over 950+ programs and connected with more than 100,000 individuals, a mix of students, homemakers, corporates and creative enthusiasts in different Indian cities like Mumbai, Delhi, Jaipur, Hazira and Vadinar.
Over the years, AVID has also gained a reputation for curating thought provoking, trending and forward looking content that art industry practioners, patrons and art enthusiasts find stimulating both intellectually and creatively. As we look forward to the emerging opportunities and changing practices in this field, we continue to scan the arts and culture horizons globally in search of path-breaking programs that we can bring to our discerning audiences in India. We seek to invite more people into the conversation about the arts and culture by deepening learning experiences through sustained partnerships and series and by diversifying our programming through new spaces, formats and approaches.
Thanks to a dedicated and innovative team, as well as a loyal community of learners, AVID continues to give truth to the belief that Learning Never Stops!
AVID's art programming covers the entire spectrum of genres from visual to performing and applied arts. We've had the privilege of working with both established artists as well as emerging ones on walk-throughs, previews and panel discussions, and have introduced several art enthusiasts to the basics of collecting, looking and writing about art through engaging workshops and masterclasses.
AVID has supported the 2nd Edition of Kochi–Muziris Biennale, as ‘CSR Partner’ and hosted the Mumbai Curtain Raiser for the Festival Launch. AVID has also launched a forward looking, thought leadership Series titled, ‘Beyond Contemporary Art', a 4 Episode Series convened by one of India's most prolific Art Critic, Curator and Cultural Theorist and also Jury Member of the 56th Venice Biennale, Ranjit Hoskote.
AVID's literature programming has engaged a stellar lineup of authors, writers, journalists and academicians from all over the world, who have mentored aspiring writers and literature enthusiasts in various forms of writing, have discussed their works commented on the future of their field in panel discussions and launches.
AVID has also held curtain raisers and hosted panel discussions at the Jaipur Literature Festival and has curated workshops and masterclasses at the Tata Literature Live Festival over the years. Our work in literature thus far has earned us the preferred partner status with most of our collaborators, and we have been invited to take on larger roles such as supporting the curation of the Literature Section at the Kala Ghoda Arts Festival for 2016.
#culture and heritage
AVID has pioneered an inspiring Culture and Heritage Series, which features some of the best Indian and International Scholars, Institutes and Practitioners who bring their knowledge and experience of ancient Indian Scriptures, Rituals and Practices to public audiences via Panel Discussions, Workshops and Cultural Festival Partnerships.
AVID has recently been been invited by the prestigious Oxford Centre for Hindu Studies to set up their India Chapter in tandem with local partners.
AVID has increasingly begun to curate programs around upcoming and fresh trends in entrepreneurship, innovation and technology. AVID was the first to launch a series linking culture and the city, titled, 'MULTIPOLIS MUMBAI',as a platform for the exchange of ideas in the world of architecture, music, food, theatre, fashion, environment, literature, innovation and film. We also launched the AVID IDEALOGY Series that explores breakthrough ideas and thinking poised to impact our culture and society in a whole new way. Our belief behind introducing this series is that good ideas need to travel far, and we would like to do our bit to spread them across a broad audience of Mumbai residents including corporate executives, creative enthusiasts, innovation geeks, entrepreneurs and students.
AVID has been proud partners of TEDxGateway for the last few editions and also hosted the curtain raiser to the first TedxGatewayWomen held in Mumbai.AVID has also curated master classes, panel discussions and workshops at Social Media Week, since its inception in Mumbai, past of the biggest crowd sourcedworldwide event exploring the social, cultural and economic impact of social media in our country and worldwide.