E-148 - Localising Design: Best Practices

E-148  - Localising Design: Best Practices
Localising Design: Best Practices


Thursday, November 16 2017

06.00 PM to 07.30 PM


Masque Restaurant, Gala 3,

Laxmi Woollen Mill, Shakti Mills Lane,

Off Dr. E Moses Road, Mahalaxmi,

Mumbai - 400011 




Marc de Roo

Prateek Sadhu

Srila Chatterjee 

Rajeev Thakkar





Avid Learning in collaboration with The Consulate General of The Kingdom of the Netherlands, ELLE DECOR and Masque Restaurant present a panel discussion on the processes and challenges to individualize and localize Design in fields like interiors, graphic design, architecture & urban planning and the culinary arts.  

Dutch Graphic Designer Marc de RooHead Chef at Masque Restaurant Prateek Sadhu and Curator and Space Stylist Srila Chatterjee will be in conversation with Architect and Designer Rajeev Thakker. This discussion will be the Opening Session of ID Satellite Mumbai: Design Trail at Shakti Mills a curated set of events that takes place at decor stores and restaurants in the city’s Laxmi Mills Complex in the Shakti Mills lane brought by ELLE DECOR. This discussion will also be part of the Dutch Design Salons presented under the umbrella of Holland meets Mumbai, which aims to introduce the various design-based solutions for which the Netherlands is well-known for, and localize it for Mumbai.

Join us for a compelling discussion with international as well as local voices weighing in on bringing individuality, local flavour and a unique sense of place back into design. 


  • Marc for Website.jpg

    Marc de Roo is Creative Inspirator (and owner) of Link Design. After graduating from Design Academy Eindhoven in 1996 Marc has worked for several international design firms in The Netherlands and abroad before he became head of Link Design in 1998. De Roo transformed Link Design from a graphic design studio to a "creative business partner" which helps its customers achieve their business objectives through the use of media-independent creative solutions. Link Design’s international design team (15 people) is strong in developing cross-media concepts and online strategies, for which Link Design has won several international awards such as the Wolda [Worldwide Logo Design Annual] Award (2x), the Webby Award (3x), the Lovie Award (1x) and the China Design Award (2x). In 2008 Link Design opened a second design studio in Shanghai where we help Dutch companies with the local adaptation of their branding for the Chinese market.

  • Chef Prateek Sadhu.jpg

    Born and raised in Kashmir, Prateek Sadhu graduated from the Culinary Institute of America before stints at some of the world’s finest kitchens including Alinea, The French Laundry, and Le Bernardin. A tenure at Noma drove home lessons of how to cook from the region and harness the soil; this food philosophy changed his life. He then moved to The Pierre Hotel in New York, followed by a return to India as sous chef at Le Cirque. In 2016, Prateek opened Masque in Mumbai, where he is head chef; the restaurant advocates holistic, indigenous cooking, inspired by   the   produce   of   India   and   has   garnered   numerous   accolades   since   opening.

  • Srila_750px_002.jpg

    Srila Chatterjee has been a Producer for most of her life, running Highlight Films and making commercials. Her new avatar fits into her passions for art, design, people and travel – she styles interiors and has a furniture and home store, BARO, in Bombay. She strives to use her space to share the notion of slow living, doing things of quality that are intelligent, meaningful, equitable and inspiring.

  • rajeev.jpg (1)

    Rajeev Thakker received his BArch from Syracuse University and Masters in Advanced Architectural Design from Columbia University GSAPP and has worked for several offices like S.O.M. & the Arnell Group in NY on conceptual design & architectural projects. He came to Mumbai in 2000 to teach architectural design & theory and has been actively engaged in pedagogical activities at several institutions including KRVIA, NMIMS & Raffles and ISDI and curated Columbia University’s Studio X Mumbai from 2011-2016. He currently runs his own practice, a-RT, which engages design through a series of artistic, cartographic and architectural processes, provides consultancy & design services for architectural & interior projects. Over the past 13 years a-RT has designed and realized several projects in the Hospitality, Retail, Commercial, Residential and Art space segments. His works have been published in DOMUS India, IAB, Inside Outside and Home & Design Trends as well as other publications. As an artist, his work has been part of a group show at the Museum Gallery Mumbai in 2010 and most recently was invited as a participating artist at the Kochi-Muziris Biennale 2016 with his installation entitled ‘HOME’ and executed a series of collateral installations entitled ‘Happy Medium’.