A000 - Publishing 101: How to Get Published with Chiki Sarkar

A000 - Publishing 101: How to Get Published with Chiki Sarkar
Publishing 101: How to Get Published with Chiki Sarkar


Saturday, February 10 2018

10.00 AM to 04.00 PM


Essar House -Podium,

11 KK Marg,


Mumbai - 400034




Chiki Sarkar

Sherna Khambatta

Urmila Dasgupta  


Rs. 1000 (including lunch) | Rs 750 for students with valid Student ID


After the word 'The End', written by any author on a manuscript, begins a whole other chapter in the life of a book before it ends up in the hands of any reader. That is the indispensable intermediary process of Publishing. Avid Learning in association with Juggernaut books presents an opportunity to meet the forces that give shape and form to the ideas of the Author and translate them into bestsellers which are ready for the bookstore. Join Publisher and Founder of Juggernaut Books, Chiki Sarkar, and Literary Agents, Sherna Khambatta and Urmila Dasgupta to better understand processes like editing, copywriting, cataloguing and marketing bestsellers.  

Whether you are an aspiring author, a budding editor or publisher in the making, this workshop will equip you with must-know insider knowledge of these essential steps towards achieving a successfully published title.


    Short Introduction to publishing & publishing history in India

    Traditional v/s Self Publishing

    Preparing a manuscript for presentation to a literary agent or editor

    Pitching your books to publishers 

    Publishing across different platforms   

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    Chiki Sarkar is the founder and publisher at Juggernaut Books, a digital-first publishing house that publishes authors like Twinkle Khanna, Rajdeep Sardesai, William Dalrymple among others. She started her career in London with Bloomsbury Publishing and worked there for seven years. In 2006, she moved to Delhi and joined Random House. Chiki was the publisher at Penguin India for 3 years before she founded Juggernaut Books.


  • Sherna Khambatta is the founder of The Sherna Khambatta Literary Agency which primarily focuses on the non-fiction genre.  In her role as a literary agent Sherna is the bridge between authors and publishers. She actively champions the work she represents and has worked with some bestselling authors both in India as well as has sold the rights for their work internationally.  For more details www.shernakhambatta.com twitter: @ShernaKhambatta


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    Urmila Dasgupta has worked for Rupa, Katha, Penguin Books India, Pearson India and Oxford University Press as an editor for over a decade. Having commissioned and edited commercially and critically successful books, she has a deep understanding of the business of publishing. Teaching new authors the nitty gritties of publishing and writing is what led to the making of her agency, Purple Folio. She has been working as a literary agent for the last eight years and has worked on a wide variety of genres from thrillers, romances, self-help to cookbooks and narrative non-fiction. Her agency has always focused on charting out paths for new writers and has hand held many on their way to publication. Based in Bombay now, she is also reading film scripts and ideating about how to adapt books into more visual formats.