A135 - Fashion Journalism

A135 - Fashion Journalism
Fashion Journalism


Saturday, May 05 2018

10:00 AM to 4:00 PM


Essar House- Podium,

11 KK Marg, Mahalaxmi,

Mumbai 400034




Sathya Saran

Nonita Karla 


Rs. 1000 (including lunch) | Rs 750 for students with valid Student ID


Avid Learning and Juggernaut books present a unique opportunity to explore the many facets of reporting on all things stylish to fans and fashionistas the world over. Learn how to report on the biggest fashion shows, keep fashion-lovers everywhere abreast with the latest trends and give lifestyle, fashion and beauty tips in a fun and engaging way with Author and Journalist Sathya Saran. Sathya will share personal insights from her years of experience with Femina Magazine and Femina Miss India Contest (FMIC), Me magazine, and as a visiting faculty member at NIFT, Mumbai. Sathya will be joined later in the session by the special guest speaker, Editor-in-Chief of Harper's Bazaar IndiaNonita Karla who will then introduce participants to new cutting-edge platforms for fashion journalism and explain how it is evolving with the advent of digital media.

Join us for a day that is sure to be fashionably fun while exploring the exciting world of fashion media.


•       Fashion journalism as a specialism within journalism

•       Key concepts and technologies 

•       Research and Fashion Journalism 

•       Investigative and campaigning journalism; 

•       Learn to craft ‘how to’ features; list-making; surveys; 

•       Fashion journalism as critique

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    Sathya Saran is a renowned journalist and currently serves as the Consulting Editor at Harper Collins Publishers India. She is also the Executive Director, Encyclomedia and a Freelance Writer and Columnist. Sathya has edited Femina Magazine for 12 years and been on the Board of governors of NIFT. She is currently also Adjutant Professor at NIFT, Bombay where she teaches Fashion Journalism. She has written biographies on director Guru Dutt, S.D. Burman and ghazal singer Jagjit Singh. Her biography, 10 years with Guru Dutt: Abrar Alvi’s Journey, was on the nomination list for the national Film Awards. She has authored a book of short stories, Night Train and other Stories and From Me to You: on love, life, learnings.  Sathya has won numerous awards such as the Bharat Nirmal Award for Excellence in Journalism, Mahila Shiromani Award for Journalism, Most Significant News Story of the Year, and the Best Fashion Writer Kingfisher Award.


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    Nonita Kalra has over two decades of media experience, in print and television and is an influencer in fashion, beauty and lifestyle. Currently the editor of Harper's Bazaar India (since March 2015), she has worked with organisations like India Today, Business World, UTV, BiTV, Mans World and The Indian Express. She was the Editor-in-Chief of ELLE India for nearly 13 years (till December 2012); her ideas and initiatives shaped careers and launched trends. From January to October 2013, she consulted on a special beauty project with Godrej Consumer Products Ltd -- working on building a new brand. In 2015, she consulted with the Fashion Design Council of India on two fashion weeks. Nonita has also written columns for Forbes Life, The Economic Times & The Indian Express.