A139 - Your Type of a Day: A Typography Masterclass
10.00 AM to 04.00 PM
Essar House - Podium,
11 KK Marg, Mahalaxmi,
Rs. 1000 (including lunch) | Rs. 750 for students with a valid Student ID
Have you wondered how the iconic hand-painted sign ‘Horn OK Please’ has made its way from the bustling Indian streets into pop culture? What makes Lexicon one of the most expensive Typefaces in the world? Avid Learning presents Your Type of a Day: A Typography Masterclass with Typeface Designers and Co-founders of Mota Italic, Kimya Gandhi and Robert Keller. Join us for this informative and interactive session to discover the nuances of designing Type.
-Learn about contemporary typography - it’s history, the process of digitisation,
its relevance to the evolution of some of the biggest brands in the world
-Get a sneak peek inside a Type Foundry
-Get a holistic understanding of regional scripts
-An interactive session on the dying art of hand-painting signboards by a local artist
If you thought typography was limited to making a choice between Times New Roman and
Arial, then here’s a masterclass you wouldn’t want to miss!
Kimya Gandhi is a type designer from Mumbai with a passionate interest in Indic type design. Kimya holds a Bachelors degree in Communication Design from National Institute of Fashion Technology, Bombay. She further went on to pursue specialization in the form of M.Des in Visual Communication at the Industrial Design Centre, IIT Bombay. She later went on to pursue the Typeface Design Intensive (TDi) summer program at the University of Reading in the UK. She got her professional start interning at Linotype in 2010. Over the next few years she freelanced for several type foundries catering to their multi-script requirements. In 2015 she became a partner at Mota Italic and now focuses on Indic and Latin designs for retail and custom corporate projects.
Kimya’s recent font release Maku, is a first-of-it’s-kind handwritten Devanagari typeface that has unique typographic features. When not drawing typefaces, Kimya regularly teaches type design and typography at several design institutes.
Rob Keller is a typeface designer originally from the corn/soybean fields of Illinois. He attended the University of Illinois where he earned Bachelor degrees in both Graphic Design and Ceramics. From 2006-07 he attended the University of Reading, England, for the MA in Typeface Design program. Immediately after, he moved to Frankfurt, Germany, for a one year stint at Linotype before relocating to Berlin and starting Mota Italic in 2008. Since then he’s been devoted to full time type design creating new retail and custom fonts.